Zenith The Wellness Lounge
Branding
Project goal
Develop a clear and distinctive brand identity with brand DNA for Australian wellbeing start-up Zenith. The brand aims to differentiate the business from it’s competition, representing an unrivalled yet discrete service.
Zenith operates in an honest, transparent and professional manner. Providing a luxurious, reliable and trusted experience.
Agency. Role. Year.
Freelance. Lead designer 2020
End solution
A simplistic combination mark, complimentary colour palette and detailed brand guidelines deck to set the company’s vision and overall aesthetic.
Combination Mark
The mountainous silhouette symbolises the peak of one’s well-being, alluding to the tranquil atmosphere created by Zenith, with a subtle nod to its Australian Heritage. This is wrapped in an abstract circle to symbolise self-love.
The minimalist logo design contains an accent above the letter ‘i’ to symbolise the importance of oneself. The subtle horizontal line creates a levelling sense of calm and tranquility.
