I’m a design leader passionate about developing high-functioning design teams by embedding new ways of working, defining unique design principles and building a team-focused mentality. Leading teams working with a range of clients to understand their business, validate the (complex) problems they’re experiencing and craft intuitive solutions that deliver excellent experiences.

Through the application of human-centred design principles and user experience best practice, I have a proven track-record helping organisations to challenge, innovate and add value to underperforming areas.

I believe design has a responsibility to simplify the way we work, develop businesses and drive cultural change.

Values remind me of who I am, what I stand for and what I want to be. They guide everything I do, from my approach to life, to how I treat people and want to be treated.

• Take Accountability in everything you do, it’s ok to make mistakes
• Be Daring, you won’t fail if not (therefore you won’t learn)
• Innovation helps us to progress, constantly look for new ways to improve
• Honesty is key, be transparent and open with your colleagues
• Positivity is a superpower, not everything will go right but having a
positive mindset will help you get back on track.

Have a positive impact on the world for my daughters.

Make the world a healthier, fitter, happier place.

Improve the state of our oceans.

Leave a positive legacy that I’m proud of.